The Hollywood Reporter, DC Comics And Why Marvel Is Still Selling More

by Rich Johnston

At the end of the year, The Hollywood Reporter has often run a PR-puff interview by Borys Kit with DC Comics executives that is as challenging as Barney the Dinosaur after smoking a couple of fat ones. The one with Daniel Cherry III remains a classic of soft soaping. This year, Borys Kit hasn't even bothered with a full interview, just an article about how great DC Comics has been doing with a number of DC Comics executives agreeing with him. It also states that "The publisher reveals sales numbers exclusively with The Hollywood Reporter, including some surprising statistics about 'Batman.'" Again, a definition of the word "exclusive" that I was previously unaware of, as there is a habit here of claiming exclusives that were reported elsewhere

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2025 was a triumphant year for DC Comics – can it sustain its momentum in an uncertain future?